What is BricoBravo, and why should you sell on the platform?

A collection of DIY tools arranged on a background, including pliers, screwdrivers, a hammer, a handsaw, drill bits, and a caliper, representing essential tools for home improvement projects

large_Vendere su BricoBravo_ENG.jpg

medium_Vendere su BricoBravo_ENG.jpg

small_Vendere su BricoBravo_ENG.jpg

thumbnail_Vendere su BricoBravo_ENG.jpg

Vendere su BricoBravo_ENG.jpg

Everything you need to know about BricoBravo, the first Italian marketplace dedicated to the DIY, bricolage, and home & garden sectors

Che cos’è BricoBravo e perché vendere sulla piattaforma?

Discover BricoBravo: the marketplace dedicated to DIY

What is BricoBravo, and why should you sell on the platform?

<h3>What is BricoBravo?</h3>BricoBravo is Italy's leading marketplace specialising in the DIY, bricolage, and home &amp; garden sectors.Founded in 1959 as a family-run hardware store, it has evolved into a digital platform connecting buyers and sellers within the industry.Today, with a catalogue boasting over 40,000 products, BricoBravo offers solutions ranging from DIY tools to indoor and outdoor furnishings. The available categories include appliances, pet supplies, toys, and even fitness equipment, catering to the needs of a broad and diverse audience.<hr><h3>BricoBravo and the Phygital Experience</h3>At the heart of BricoBravo’s offering lies the phygital experience, a model that combines the advantages of eCommerce with a network of physical local stores. Unlike a franchise, this collaboration allows physical stores to operate as hubs for online order collection, increasing in-store traffic and enhancing the customer experience.This solution represents a multichannel system that integrates the convenience of digital shopping with the added value of direct, immediate contact with physical retail locations. Local stores become a central element of an integrated ecosystem that enriches both online and traditional commerce, ensuring a seamless and connected experience for customers and sellers alike.<img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_Brico_Bravo_phygital_experience_1815c40e80.jpg" alt="Un addetto di un negozio fai da te mostra a una cliente un laminato dall'aspetto simile al legno. Entrambi sono vicino a uno scaffale con vari materiali esposti, e la cliente osserva attentamente il prodotto che tiene in mano."><h3>Why Sell on BricoBravo</h3>Selling on BricoBravo means joining a community of over 100 active sellers already benefiting from a platform designed to deliver tangible results. With a customer base of over 500,000 satisfied clients and a consistent monthly sales growth exceeding 50%, BricoBravo is one of the best opportunities for those operating in the DIY, bricolage, and home &amp; garden sectors.Here are the key advantages:<ul><li>Established position in the Italian market: thanks to its specialisation, BricoBravo offers the opportunity to reach a customer base not present on other platforms, increasing the visibility of sellers’ product catalogues.</li><li>Access to a loyal and targeted audience: sellers can rely on a wide and active customer base, already engaged and steadily growing.</li><li>Proven sales growth: with a significant monthly growth rate, the platform provides a solid foundation to enhance commercial performance.</li><li>Active community: joining BricoBravo means becoming part of a network of professionals sharing common goals, fostering collaboration and the exchange of best practices.</li></ul><img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_categorie_merceologiche_Mano_Mano_c7dcab4b05.jpg" alt="Articoli per fai da te e arredo casa: materasso, canna dell'acqua, ventilatore, ciotola per cani, guanti da giardino e rullo per vernice. Categorie disponibili su Brico Bravo">Selling on BricoBravo is an opportunity worth considering to reach a targeted and highly specialised audience.However, integrating into a marketplace requires specific skills and a well-structured organisation to achieve tangible results.At T-Data, we support sellers at every step of the journey—from setting up a seller profile and optimising listings to managing logistics and customer care. Thanks to our extensive experience and deep understanding of marketplace dynamics, we provide tailored solutions to streamline operations and boost sales performance on BricoBravo.

Discover BricoBravo: the marketplace dedicated to DIY

Concrete benefits of messaging: faster, more human, more efficient

Customer service via messaging: discover why providing effective support on WhatsApp, Instagram and other social channels makes a real difference

Instant messaging is changing the rules of customer care

Concrete benefits of messaging: faster, more human, more efficient

<h3>Instant messaging has become the new benchmark for customer service</h3>Today’s customers no longer wait. In the age of endless scrolling and instant notifications, waiting for an email reply or holding on the phone can feel like an eternity. This is where the revolution of chat-based customer service comes in.There has been a clear shift in communication habits: people now prefer sending a WhatsApp message over waiting for an email response. Why? Because today, speed matters more than formality. Messaging has become the new language of business relationships.For companies operating in e-commerce, embracing this transformation means:<ul><li>Meeting customers where they already are – on social media and messaging apps they use every day</li><li>Drastically reducing wait times – from hours to seconds</li><li>Creating more natural and human conversations – less formal, more effective</li><li>Gathering real-time feedback – to continuously improve the experience</li></ul>The question is no longer if to adopt these channels, but how to implement them in the most effective way.<img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_chat_messaggistica_istantantea_ff5146ecc3.jpg" alt="Uomini e donne uno accanto all’altro con in mano uno smartphone, circondati da icone di chat a simboleggiare il servizio di assistenza via chat."><h3>The tangible benefits of chat-based support</h3>The adoption of instant messaging channels in customer service brings measurable benefits on two key fronts: it improves operational efficiency and increases customer satisfaction. It’s no surprise, then, that more and more companies are choosing to integrate these tools into their support strategies.1. Response speed: the true differentiatorOne of the most immediate benefits is the significant reduction in response times. Unlike email or call centres, messaging platforms enable quick replies—often in real time—with tangible impacts on user experience and business performance:<ul><li>Lower bounce rates – customers stay on your site instead of leaving to seek alternatives</li><li>Higher conversions – instant support during the purchase process</li><li>Improved brand reputation – efficient service builds loyalty and creates ambassadors</li><li>Competitive advantage – faster communication than your competitors</li></ul><hr>2. Personalised, continuous conversationsMessaging platforms offer a more informal and direct communication environment, ideal for building a personal and lasting relationship with customers. This makes it possible to:<ul><li>Maintain ongoing conversations, with accessible conversation history</li><li>Store and use customer preferences to deliver tailored responses</li><li>Suggest products or solutions based on past interactions</li></ul><hr>3. Operational efficiency and smart managementFrom an internal perspective, messaging allows for leaner and more scalable customer care. The combined use of human agents and automation improves productivity, reduces costs, and centralises information:<ul><li>Reduced operating costs – more queries handled by the same team</li><li>Time optimisation – chatbots and automated replies for FAQs</li><li>Efficient workload distribution, with real-time prioritisation</li><li>Full traceability – every interaction is recorded and analysable</li></ul><img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_ottimizzazione_tempistiche_lavoro_374974e698.jpg" alt="Ufficio customer service affollato di personale impegnato a ritmi intensi di lavoro"><h3>You have only 5 minutes (or less) to earn the customer’s trust</h3>Success in chat-based customer service doesn’t happen by chance. It requires strategy, preparation, and a deep understanding of modern customers’ expectations.Speed without compromising quality The numbers speak for themselves: customers expect a response within 5 minutes on WhatsApp and within 1 hour on Facebook Messenger. Failing to meet these timeframes means losing not only a sale but also the customer’s trust.Expectations by channel are specific:<ul><li>WhatsApp: ideally within 15 seconds, maximum 1–2 hours</li><li>Facebook Messenger: response within 1 hour for a good experience, maximum 24 hours due to policy</li><li>Instagram Direct: response within 2 hours, maximum 7 days due to policy</li><li>Live Chat: immediate, within 30–60 seconds</li><li>Telegram: response within 30 minutes for urgent requests, 2 hours for standard inquiries</li></ul>The solution? Invest in smart automation for instant replies and have a skilled team ready to handle complex requests with maximum efficiency.<h3><img src="https://d2mci1vigyc8gh.cloudfront.net/chat_response_times_en_7d85654e09.jpg" alt="Chat response times">Practical example: how T-Data manages multichannel support</h3>T-Data has developed a customer service ecosystem capable of integrating all major messaging channels into a single, coherent and centralised operational strategy. The result is a seamless experience for the customer and efficient management for the company.WhatsApp and social media<ul><li>Direct communications for urgent requests and post-sale support</li><li>Proactive monitoring of Facebook Messenger and Instagram Direct</li><li>Automated responses for the most common FAQs</li></ul>Live chat and alternative channels<ul><li>Real-time support during site navigation</li><li>Use of Telegram for customers requiring greater privacy</li><li>Consistent presence on traditional channels (phone and email)</li></ul>With this approach, T-Data transforms customer support into a strategic tool for engagement and sales. This translates into operational assistance and an active channel to build relationships, foster loyalty, and guide users towards conversion.<a target="" rel="" href="https://www.gladly.ai/blog/text-based-customer-service/">[Source 1]</a> <a target="" rel="" href="https://www.livechat.com/success/live-chat-average-response-time/">[Source 2]</a> <a target="" rel="" href="https://www.desk365.io/blog/customer-service-statistics/">[Source 3]</a> <a target="" rel="" href="https://textexpander.com/blog/average-response-time">[Source 4]</a>

Instant messaging is changing the rules of customer care

Discover the insights

News

Fulfilment for eCommerce: what it is, how it works, and why it matters

From warehouse to delivery: the role of integrated logistics in selling online efficiently

3PL and logistics models: what it means to centralise order management

Fulfilment for eCommerce: what it is, how it works, and why it matters

<h3>What does ‘fulfilment’ really mean in online retail?</h3>eCommerce fulfilment encompasses all the activities necessary to bring a product from the warehouse to the end customer: from inventory management to picking, packaging, and shipping.The exponential growth of online retail has made this process increasingly complex. Companies must handle orders coming from multiple channels: from their own websites to marketplaces such as Amazon, eBay, or Zalando, each with its own technical and logistical requirements. This fragmentation can quickly turn into an operational maze that consumes valuable resources and increases the risk of errors.The main challenge for many businesses is to maintain a high level of service across all channels, ensuring fast delivery times and managing seasonal demand peaks without compromising quality. This is where the need arises to completely rethink the logistics approach, shifting from fragmented management to an integrated and centralised vision.<img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_vendita_e_Commerce_fulfillment_0b26275b96.jpg" alt="Collage di immagini che raffigurano diverse tipologie di prodotti, simbolo di vari marketplace e delle differenti esigenze aziendali nella vendita online."><h3>3PLs and the importance of a centralised model</h3>Third-party logistics providers, commonly known as 3PLs (Third-Party Logistics), offer a strategic solution to overcome the complexities of modern fulfilment.These specialised partners manage the entire logistics chain on behalf of companies, allowing them to focus on their core business: product development, marketing, and sales.The centralised model offers significant advantages over distributed management:<ul><li>Cost optimisation: centralisation enables considerable economies of scale, reducing costs per shipped unit and optimising warehouse space management.</li><li>Inventory unification: a single storage point eliminates issues related to balancing stock across multiple warehouses.</li><li>Process standardisation: unified procedures reduce errors and increase operational efficiency.</li><li>Sales channel integration: centralised management of all marketplaces and sales channels from a single platform.</li></ul>Logistics for marketplaces, in particular, benefits greatly from this approach. Instead of managing separate stock for Amazon, eBay, their own website, and other channels, companies like T-Data can optimise inventory and respond more swiftly to demand fluctuations across all fronts.<hr><h3>From order to delivery: how an eCommerce fulfilment service works</h3>A centralised fulfilment service is divided into several operational phases, each optimised to ensure maximum efficiency and accuracy:<ol><li>The process begins with goods receipt, where products are checked, catalogued, and strategically placed in the warehouse according to rotation and picking frequency.</li><li>The next phase is order management, carried out through IT systems integrated with all sales channels. When an order is received, the system automatically identifies the product’s location, generates picking instructions, and starts the preparation process. Companies like T-Data, for example, use advanced technologies to synchronise inventory in real time across all marketplaces, preventing overselling and optimising availability.</li><li>Picking and packaging follow specific standards for each channel: an order destined for Amazon FBA will have different requirements from one shipped directly to the end customer. The most advanced systems can manage these differences automatically, applying the correct labelling and packaging procedures.</li><li>The final phase includes shipping and tracking, with continuous monitoring that provides real-time updates to customers and enables quick intervention in case of issues.</li></ol><img src="https://d2mci1vigyc8gh.cloudfront.net/T_Data_fasi_fulfillment_magazzino_931d7cea40.jpg" alt="&quot;Due immagini: nella prima, un operatore sistema scatoloni su scaffalature di magazzino; nella seconda, un paio di mani tiene un tablet che mostra lo stato di una spedizione tramite tracciamento."><h3>Why choosing an experienced partner makes all the difference</h3>Choosing an experienced logistics partner like T-Data can radically transform an eCommerce company’s performance.An outsourcing specialist understands the specific requirements of each marketplace, from labelling procedures to required delivery times, and can tailor processes accordingly.Technology is another distinguishing factor. The most advanced providers offer integrated platforms that provide full visibility over inventory, orders, and shipments, along with detailed analytics to optimise performance. This operational transparency is essential for making informed decisions and responding swiftly to market changes.Finally, scalability is a crucial aspect. A good logistics partner must be able to grow alongside the business, managing seasonal peaks and geographic expansions without compromising service quality. The difference between a generic provider and a specialist in eCommerce fulfilment lies precisely in the ability to adapt to the specific needs of online commerce, ensuring operational flexibility and continuous strategic support.