T-Data at Forum Retail 2025: a customer-focused D2C vision

T-Data at Forum Retail 2025: the D2C model at the heart of the customer experience

On 13 November, T-Data took part in Forum Retail 2025, the leading event for innovation in the retail sector, bringing to the stage its expertise in supporting brands as they grow their direct-to-consumer (D2C) channel.

During the talk “Beyond the product: when the supply chain becomes a brand experience”, Marta Bulbarella, Sales Manager at T-Data, and Valentina Bruscia, Senior Manager E-commerce and Marketplace at Champion Europe, explained how automation, data and collaboration have become key factors in building a valuable customer experience.

From post-click to competitive advantage

In D2C, true differentiation happens after the click. This is where a brand’s ability to offer efficient post-sales services, smooth returns management and fast, punctual deliveries is tested; all elements that directly impact brand perception and customer loyalty.

Drawing on the Champion Europe case, the talk showed how the T-Data model integrates order management, fulfilment across Europe and the UK, customer care and compliance into a single end-to-end infrastructure. The introduction of automation and robotics has increased process accuracy, while customised BI dashboards make it possible to monitor performance and margins in real time.

Champion Europe: a partnership evolving alongside the brand

Champion Europe’s journey with T-Data demonstrates how an intelligent, collaborative supply chain can become an integral part of the brand experience.

Data and technology work together in service of a shared objective: offering the end customer a consistent, fast and high-quality experience at every stage of the purchasing journey.

As Marta Bulbarella highlighted during the session:

“In D2C, differentiation takes place after the click. Post-sales service and customer management are what make the brand’s value tangible.”

Innovation and continuous growth

Participation in Forum Retail 2025 was another opportunity for T-Data to share its vision: helping brands grow digitally through advanced D2C models in which automation, data and process quality become strategic drivers of growth.

Part of the Transmec Group and with over 150,000 sqm of proprietary logistics warehouses, T-Data continues to strengthen its role as an operational partner for outsourced eCommerce management, offering modular and scalable solutions that support sustainable long-term growth.

Download the presentation slides here >