T-Data and Panini at Netcomm Forum 2026: Scaling the Direct-to-Collector Model

Netcomm Forum 2026: The New Era of Digital & Omnichannel Experience

6-7/05/2026 – Allianz MiCo Nord, Milan

Netcomm Forum 2026 confirms its status as the central event for the Italian and European digital ecosystem, recording a record attendance of over 30,000 professionals. This year, the event explores the transformation of commerce in the age of artificial intelligence, focusing on the evolution of Value Commerce. In this landscape, AI and efficiency are reshaping organisational models and relationship strategies, aiming for an authentic and personalised purchasing experience that goes beyond simple convenience.

With more than 200 workshops and the debut of the Talent Village for new skills, the Forum attracts an audience of CEOs, E-commerce Managers, and decision-makers. The 2026 edition highlights how a brand’s competitiveness stems from the ability to harmonise technological innovation with robust infrastructure. It is a key moment for those wishing to lead the future of omnichannel commerce, transforming the retail Value Chain into a fluid, responsible system oriented towards real consumer value.

Our workshop: the Panini case study

At Netcomm Forum 2026, we chose to present our collaboration with Panini to show how internationalisation and constant growth are tangible goals even in situations of high operational stress.

The core purpose of our session lies in the desire to address a challenge shared by many brands: the ability to transform operations from a simple cost into a true marketing lever.

Showcasing the processes that support a global success like Panini is our way of offering tangible solutions to those who must manage large seasonal volumes and unpredictable demand peaks.

Direct-to-Collector: Panini's strategy for the 2026 World Cup

The approach of the 2026 World Cup projects Panini into a phase of extraordinary intensity, where the heartbeats of millions of collectors accelerate in unison. When global passion explodes, the surge in orders involves every gear of the corporate machine, requiring absolute reactivity from the supply chain, logistics, and customer care to honour the fans' enthusiasm.

It is precisely from this pressure that our workshop was born, titled "Direct-to-Collector: Panini's strategy for scaling the global purchasing experience in the 2026 World Cup year".

Together with Pietro Millosevich (Group Digital & DTC Director at Panini), we analysed how to transform the supply chain into a strategic resource capable of sustaining brand growth rather than being overwhelmed by it.

The DTC Direct-to-Collector model represents the ideal solution for this challenge, as it allows fans to be reached in every corner of the planet, guaranteeing them an impeccable purchasing experience. Supplementing traditional distribution with a global DTC strategy means ensuring constant availability and creating a direct bond with the collector, turning operational complexity into a moment of maximum loyalty and brand joy.

The collector's ritual: a bond between generations and passions

The Panini collector represents a vast and diverse audience, capable of turning every purchase into a deep emotional ritual.

This passion unites children and parents sharing quality time, but it involves a dense network of nostalgic fans and enthusiasts with equal force. There is a niche of pure collectors seeking millimetric perfection and attention to detail, treating every packet as a promise of excellence that the brand must honour daily.

T-Data’s elastic infrastructure was created precisely to keep pace with this demanding audience.

Our ability to scale the offering and support the opening of new business branches in an agile way allows Panini to dedicate itself entirely to value creation. The brand can thus focus on the future and global expansion, confident that every operational phase respects absolute standards of excellence and ensures maximum satisfaction for every type of fan.

T-Data's operational support for global strategy

Marketing fuels desire, but it is up to operations to ensure that the dream withstands the test of reality and delivery. T-Data supports Panini's vision through solid pillars, capable of transforming every logistical challenge into a growth opportunity:

• Reliable Operations: A secure foundation ensuring the continuity necessary for international business expansion.

• Structural Flexibility: Agile systems ready to manage demand peaks that reach up to 5x increases during major events.

• Complexity Management: The ability to absorb massive volumes while keeping the customer experience intact and turning logistics into a powerful loyalty tool.

• Strategic Focus: The freedom for the brand to dedicate itself entirely to digital development and core business, confidently delegating management burdens.

How to make a global model scalable

To make the Panini model truly scalable, we implemented advanced solutions that blend organisational ingenuity with cutting-edge technology. Every piece of our infrastructure contributes to creating a fluid system ready to break every record:

• Central Hub: An operational heart in Modena spanning 150,000 m² to ensure total quality control over every shipment.

• Multi-courier Strategy: A brokerage system that optimises costs and acts as a safety net to protect deliveries from any carrier disruptions.

• Data Intelligence: The evolution from simple historical data to predictive reading, capable of anticipating risks and consumption patterns in real-time.

• Automation: A robotic system designed to solve inefficiencies, which now allows for the seamless management of unprecedented order volumes.

• Customer Voice: The systematic study of over 30,000 tickets to map and resolve every small friction point at the root, constantly perfecting the collector's journey.

Beyond the days of Netcomm Forum

The energy at our Stand E48 and the enthusiasm shared during the speech with Panini confirmed how shipping impeccability and customer care attention are the true heart of success for an international brand.

Recounting how we manage Panini’s global volumes was our way of providing inspiration and concrete answers to those facing the challenges of marketplaces and complex sales every day.

Doing e-commerce today means embracing operational chaos and transforming it into a fluid experience for the customer, anticipating their every purchasing desire.

At T-Data, we take care of every detail of the warehouse and orders to give our partners a real competitive advantage, ensuring that every promise made to the collector becomes a happy reality.

The dialogue started in Milan continues even after the event. If you wish to strengthen your structure alongside a team of experts who love great challenges, our consultants are ready to listen to your story and design your next success together.

Request a free, no-obligation consultation: https://www.t-data.it/en/contact-us